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Prisco Names Michael White SVP, North American Sales

Michael White has been appointed as SVP sales for North America

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By: DAVID SAVASTANO

Contributing Editor, Coatings World and Ink World, Coatings World and Ink World Magazine

Printers’ Service (Prisco) announced a major strengthening of their sales organization in North America. Michael White has been appointed as senior vice president, sales for North America. This new position merges the Digital Division with Legacy sales under one reporting structure.

“I am happy to announce that Michael White will bring his many years of successful experience in business and sales management to benefit the entire Prisco organization in North America,” said Bruce Liroff, president of Prisco. “Mike will be working closely with our over 75 sales representatives to further develop Prisco’s professional sales and support approach to better serve our customers with innovative digital and pressroom solutions.”

White recently held the position of vice president of sales for PriscoDigital LLC and was a key individual responsible for their success in the marketplace. White came to Prisco organization with over 21 years of experience with Agfa in North America in CTP, consumables and wide-format imaging. “Mike’s customer-centric approach to the industry has contributed to his success in the introduction of both mid-level and high-end inkjet systems to the market. We believe that Prisco’s position as the number one pressroom solutions provider will be further enhanced with Mike’s new role as senior vice president, sales,” added Liroff.

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